Content Marketing for Small Businesses

Your competitive advantage for connecting with the people you want to reach

Why Content Marketing?

To grow your business, you need more than just a web presence—you need real connections. Content marketing gives you a competitive advantage by turning your online presence into a dynamic space where interest becomes active participation. It helps you build genuine relationships and grow a loyal audience, whether they’re potential buyers, current clients, or job candidates.

Technology Has Changed Human Behavior

Today, people decide if you are the right choice long before they make contact, exploring your content—blogs, videos, social media—to build confidence that they’re making the right decision. That’s why your content must do more than grab attention; it needs to offer valuable insights that are memorable and build trust.

Content Marketing Is a Strategy

Content marketing is a strategic approach that connects with your audience, keeps them engaged, and inspires action. It strengthens your social media and email efforts with consistent messaging that builds awareness, drives conversions, and fosters a loyal community—all while enhancing credibility and visibility.

The goal of content marketing is to create an “always on” presence that consistently engages and retains your audience.

I work with small businesses, nonprofits, and community organizations to create content marketing plans that boost visibility and engage your target audience. As your content marketing specialist, I focus on helping you connect with the people you want to reach. While I offer comprehensive content strategies, my true passion lies in capturing genuine stories—whether through client case studies, success stories, or employee experience narratives.

Let me be your content marketing specialist

Lori Creighton, Content and Recruitment Marketing Consultant

How I Help

  • Consulting

    Develop and execute content strategies that enable you to attract, engage, retain and grow your audience.

  • Case Studies

    Illustrate the tangible results of what you do by turning client experiences into success stories that build trust.

  • Employee Narratives

    Change your message from "we're hiring" to one that communicates value to candidates and employees.

Schedule a Meeting

The first rule of marketing is to show up

Content marketing is about making sure you are seen and heard. It’s about keeping your cause and your services in the spotlight, always ready to engage and inspire your community. Let’s shift your approach so you can show up in a way that truly matters.